Top 5 Hasbro Games iOS Performance in South Africa Q1 2023

In the first quarter of 2023, the top 5 Hasbro games on the iOS platform in South Africa exhibited diverse performance trends. Here's a detailed look at how each app fared in terms of weekly downloads, revenue, and active users.

Scrabble® GO - New Word Game experienced fluctuations in weekly revenue, peaking at around $469 in the first week of January and maintaining a steady range between $300 and $470 throughout the quarter. Weekly downloads showed a significant drop from 478 in early January to just 43 by early March. The number of active users also showed a downward trend, starting from 1.7K and ending the quarter at approximately 1.6K.

World of Peppa Pig: Kids Games saw consistent weekly revenue, hovering around $300 to $450, with a peak of $454 in the first week of February. Downloads remained relatively low and stable, ranging from 86 to 211 per week. Active users followed a similar pattern, starting at around 900 and ending the quarter at 669.

My Little Pony World showed modest revenue trends, with weekly earnings ranging from $48 to $109. Downloads were particularly high in mid-February, reaching 533, but generally stayed below 150 for most of the quarter. Active users saw a notable spike to 525 in mid-February before stabilizing around 284 by the end of March.

PJ Masks™: Moonlight Heroes had minimal revenue, with occasional small peaks like $21 in early January and $8 at the end of March. Weekly downloads showed a gradual increase, peaking at 121 in late January and 119 in the last week of March. Active users saw a steady rise from 227 to 298 over the quarter.

NERF: Superblast Online FPS presented a varied revenue pattern, peaking at $87 in mid-February and generally staying below $50 in other weeks. Downloads fluctuated, with a high of 202 in mid-January and a low of 16 in early February. Active users peaked at 368 in mid-January but saw a decline, ending the quarter at 188.

For more detailed insights and data, visit Sensor Tower.